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THE Paarl Tourism Association is still distributing its new "Passport to Paarl" brochure following the postponement of an application for an urgent interdict by the producer of a similar brochure, who alleges the Paarl brochure is a copy.
The urgent application by Passport Publications, producer of "Passport to the Best of Cape Town", to halt distribution of the Paarl brochure, was opposed by Paarl Tourism and postponed with costs to the applicant.
The matter was postponed to the semi-urgent roll to be heard later this year.
In papers, Passport Publications general manager Kathi Luxton claimed that Paarl Tourism, in co-operation with Paarl Vintners, had copied her company's brochure, imitating it in terms of name, colour, shape, size, placement of advertising and lay-out as well as endorsements.
According to Luxton it appeared as if the designer of the Paarl publication had simply sat down with a copy of the Passport Publications' brochure and copied the ideas, format and layout directly.
When complaints to Cape Town Tourism to remove the brochures had no effect, Luxton approached Paarl Tourism chairman Gerhard Meyer and Paarl Vintners chairperson Gesie Lategan.
Negotiations to reach a licence agreement failed, after which the company resorted to court action.
In a press report Gerhard Meyer, who resigned as chairman of Paarl Tourism earlier this year, called the demand for more than R100 000 by Passport Publications "extortionist" as there was no copyright linked to the term 'Passport to'.
Meyer denied that the brochure had copied the Cape Town brochure, as its size, layout and indexing could be found in a number of publications. The red colour of the cover was chosen because Paarl Vintners marketed itself as a red wine route.
In a recent Paarl Tourism newsletter, acting chairman Steven von Schlicht reported that the supply of brochures had been practically exhausted and that an exact reprint would not be considered "until the dust of the copycat saga had settled". |